Sunday, April 03, 2005

Bangalore

In the mecca of the Indian IT industry. The cliched Silicon valley of India, the knowledge capital, and for knowing that I need not move around the city or read the Yellow pages or newspapers, but just ask a few of my college classmates from where they are earning their daily grub from. The seven classmates that I met in the last 24 hours, work for CISCO, Intel,Lucent,Texas Instruments, HP apart from the ubiquitous Infosys and WIPRO.
A few do work for non-IT company, especially one friend who works for AC Neilsen, I latched on to him for hours, trying to get the real world perspective on market reaserch, having done a few of market research projects in IIML. Whether stuff like Facotrial, Discriminant,Cluster et al are actually used, how do they find out ad campaign effectivenees, how do they design questionnaires, to the ultimate, that is does massaging of data takes place?

City is nice and green,especially here in Indiranagar which is Rahul Dravid's locality. Went to a Barista here, they have autographed mugs by him.
From tomorrow my summer training starts in HP. Looking forward to working in corporate life again after 1 year.

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